CNEX Documentary Channel - Logo Animation
CNEX is Taiwan's first local documentary channel. Focusing on current affairs and human stories, its diverse content caters to the knowledge seekers, those who are eager and curious. The concept for its branding is about celebrating the uniqueness of the individual. It is this individualistic behavior when observed in a group, a community or a society, that makes the seemingly ordinary, everyday life interesting.
The logo Ident comprises of white squares that burst forth to grow red lines that connect to form the logo; echoing the formation of a tree, which is the symbol of the logo to represent life, knowledge and time.