CDI 2008 Mercedes Benz Ogilvy
If the World is a canvas and diesel fuel is paint; What is a single drop of ?paint able to create? The creative for this spot is derived from the client's tag line "Use even a drop of diesel to it's fullest potential." It's about impact and change; And changing for the well-being. A journey begins with each drop of diesel fuel. With it, we travel through infinite roads of renewal. The World, renewed; Countlessly and ever again.