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    PTS HD 2013 Channel Rebrand Sports & Documentary


    For PTS HD 2013 rebrand, JL DESIGN put the spotlight on the PTS HD logo to strengthen the brand and its identity in the viewer’s mind; creating an image that puts it on a higher plane, one that is equal to its position as a leading public broadcaster with a multi-faceted and in-depth presentation of Taiwan’s culture and society; aim at raising the knowledge and awareness of its viewers. The idea is to focus on the letter ‘P’ of the logo and like a portal or television screen, the viewers can gain a more varied and enriching experience through it.






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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    PROJECT MANAGER

    Eric Tsao 曹天旂

    ART DIRECTOR

    Lance Wei 魏良恩

    DESIGNERS

    Hsiang Ju Hung 洪湘茹 / Utsuo Chen 陳映男

    Director

    JL 羅申駿

    Asst. Director

    Angela Moo 巫安琪

    Line Producer

    Pan Huang 黃緯豪

    DOP

    Shi Ying Fu 傅士英

    Gaffer

    Song Ming Xie 謝松銘

    Casting

    Chia Feng Xie 郭家鳳

    Stylist

    Makoto Chan 張元誠 / Shu Huai Chang 張書懷

    Hair&Make Up

    Nick Meng 孟宗

    VFX Agency

    SOFA STUDIO

    CG Lead:

    Yu Chung Yeh 葉侑忠 / Seadog Tso 左志中 / Jack Yu 游永杰 / Aeolian Yang 楊欣林 / Meng Han Ho 何孟翰

    3D

    Chan Chia Chang 張展嘉 /Han Yu Lee 李翰宇 /Taylor Lin 林子傑

    Compositor

    Rex Hong 洪鈺堂 / Bond Huang 黃邦詮 / Stephen Wong 黃天佑

    R&D

    Wei Tsang Chang 張維倉

    music

    Rockid Lee ( MUSDM )

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