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    Mercedes Benz 2010 AMG - Drafting


    Is it possible to move faster than the speed of light? We made the very first commercial to brand AMG for Mercedes Benz in Taiwan by using the speed of light concept. With the slogan 'To move in an instant' as a starting point, we went through numerous research and much thought to derive at a series of equations on the speed of light. Searing car headlights lighting up the darkness proved that man's pursue of speed will never cease.






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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    ART DIRECTOR

    JL 羅申駿 / Yves Lin

    designers

    Carol Wu / Utsuo Chen 陳映男 / Showy Lin

    writer

    Justin Chia

    Director

    JL 羅申駿

    PRODUCER

    Chiu Chi Chuang

    3D ARTIST

    Chih Chung Tso / Waiting Chen / Gilbert Chu / Jason Yang

    COMPOSITOR

    Shirley Yang

    ORIGIANL MUSIC

    Rockid Lee

    SOUND MIXING

    Peter Pan

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