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    LYCRA Intimate Apparel Digital


    This project is a collaboration project between AKQA Shanghai and JL DESIGN to create 6 videos for LYCRA. There are 3 products from LYCRA; Hosiery, Ready to Wear and Intimate Apparel. The brand wants to let consumers know that Lycra is “the difference that makes the difference” when it comes to clothing durability. To demonstrate that seemingly small differences can massively affect outcomes, each of the films is based around twins, and the differing fortunes of one that wears Lycra and one who doesn’t. Every product has 2 videos; one of the videos is an extended brand film, starting with a six-minute musical film set to an original song ending with our stylised animation. The other video is an interactive animation, using front-end coding to display various layers of the product in a stylised animation ranging from 42 seconds to 53 seconds to educate users about LYCRA’S technology on a mobile site.The videos are to be viewed mostly on mobile phones but is partially available on desktop.



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    CREDITS


    Client

    AKQA Shanghai + LYCRA 莱卡

    Creative Agency

    JL DESIGN

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Senior Producer

    Chia Ying Tsai 蔡佳穎

    Project Manager

    Joelle Wang 王偉薇

    Art Director

    Lance Wei 魏良恩

    Lead Designer

    Peter Kienetz

    Motion Designer

    Jim Hsu 許峻良,
    Julian Chen陳安,
    Hank Liu 劉瓅涵,
    Daniel Chang張淳堯

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