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    Intel 2012 Ultrabook - Ultra Power


    The idea for the short film was to have Leehom enter a futuristic space and become the Ultrabook personified, highlighting the great performances of the Ultrabook through five different scenarios.



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    CREDITS


    CLIENT AGENCY

    Intel Taiwan

    CREATIV

    Paul Hung 洪星駒

    Associate Business Director

    Jeff Wen 溫永昌

    Account Supervisor

    Felicia Lin 林怡瑄

    DESIGN AGENCY

    JL DESIGN

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Project Manager

    Grace Shen 沈欽儀

    Art Director

    Lance Wei 魏良恩

    Designer

    Utsuo Chen 陳映男

    CG Lead

    Joyeq Yen 顏武雄

    3D Artists

    Chan Chia / Weiting Chen 陳威廷 / David Liu 張展嘉

    Compositors

    Rex Hung 洪鈺堂 / Showy Lin 林修毅 / Jian Chia Hsu 許建嘉

    Roto Artist

    Yu Chian Wang 王毓謙

    Director

    JL 羅申駿

    DOP

    Kuan Wei Huang 黃冠為

    PRODUCER

    Wei Hao Huang 黃緯豪

    ASSISTANT PRODUCERS

    Kang Hwa Feng 馮康華 / Dang Jhe Chen 陳登哲

    Sound Design

    Echolab

    RELATED WORKS




    CASE STUDY - INTEL 2012 ULTRABOOK

    STORYBOARD 1


    Intel launched the Ultrabook, a super thin and sleek notebook that boosted superb performances in responsiveness, connectivity, data protection and battery life. Leehom, a multi-talented artist, was the perfect spokesperson to showcase the all-around performances of the Ultrabook. The idea for the short film was to have Leehom enter a futuristic space and become the Ultrabook personified, highlighting the great performances of the Ultrabook through five different scenarios.  He played on a piano shaped by streaming lights of energy for hours on end, reacted swiftly to a fencer’s lunge, traveled light and easy on metallic waves, got connected from point to point in an instant and warded off a powerful cloaked intruder attempting to steal his data. The rather abstract film was a great opportunity for us to build everything up from scratch, be it the environment, the streaming lights or the different elements. The sound design was just as important in setting the mood and pace.  












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