HBTV 2015 Channel Rebrand - Package Montage
Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei. Package Water is not only beautiful in its movement but brings with it energy. The design and motion of the navigation pieces follow the way the water moves and pick up on its liveliness and energy. Blue is used as the dominant color.