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    HBTV 2015 Channel Rebrand – Image


    Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei. From sunrise to nightfall to the dawn of a new day, the lives of the people of Hubei are seen as being closely connected to the Yangtze river, or water.

     






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    CREDITS


    Design Studio

    JL Design

    Creative Director

    JL羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Project Manager

    Macy Peng 彭梅娟,
    Jennifer Lin 林佳蓉

    Art Director

    Lance Wei 魏良恩

    Director

    Arvin Chen 陳駿霖

    Executive producer

    Chi Fu Tseng 曾啓福

    DOP

    Shao Yu Chia 夏紹虞

    Art Director

    Po Jen Chen 陳柏任

    Production Designer

    Pen Ting Kuo 郭本婷 / Chia Pei Chung 鍾佳佩 / I Jen Chuang 莊伊仁


    Line Producer

    Chen Te Chang 張正德 (誠製映画)

    Producer

    Hao Chen Peng 彭皓茞 (誠製映画)

    Editing

    Chun Hsing 淳馨 (iview)

    Casting

    Pi 小屁 / Shu Hui 淑慧

    Stylist

    Lin Ling 林翎

    Music

    Wen Hsu,
    Rockid Lee(MUSDM)

    RELATED WORKS




    Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei. From sunrise to nightfall to the dawn of a new day, the lives of the people of Hubei are seen as being closely connected to the Yangtze river, or water.

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