HBTV 2015 Channel Rebrand - Logo Animation
Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei.
The HubeiTV logo is made up of a white colored river across a blue rectangle. By emphasizing on its distinct location where two rivers meet, two waters of different shades of blue converge to form the logo.