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    HBTV 2015 Channel Rebrand - Logo Animation


    Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei.

    The HubeiTV logo is made up of a white colored river across a blue rectangle. By emphasizing on its distinct location where two rivers meet, two waters of different shades of blue converge to form the logo.



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    CREDITS


    Creative Director

    JL 羅申駿

    Executive producer

    Angela Moo 巫安琪

    Project Manager

    Macy Peng 彭梅娟 、Jennifer Lin 林佳蓉

    Art Director

    Lance Wei 魏良恩

    VFX / Design company

    KORB

    Music

    Rockid Lee(MUSDM)

    RELATED WORKS




    Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei.

    The HubeiTV logo is made up of a white colored river across a blue rectangle. By emphasizing on its distinct location where two rivers meet, two waters of different shades of blue converge to form the logo.

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