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    HBTV 2015 Channel Rebrand - Ident - Culture


    Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei. The channel dents are based on the focus of HubeiTV’s programming, namely; news, culture and lifestyle. For the News Ident, the ripple represents influence. For the Lifestyle Ident, the splash made by the young man, together with the bubbles depict a younger, lively and more modern Hubei. For the Cultural ident, the skirt extends into a wave, symbolizing the beauty of Chinese culture and its reach.



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    CREDITS


    Creative Director

    JL 羅申駿

    Executive producer

    Angela Moo 巫安琪

    Project Manager

    Macy Peng 彭梅娟、Jennifer Lin 林佳蓉

    Art Director

    Lance Wei 魏良恩

    Designer

    Hsiang Ju Hung 洪湘茹

    VFX / Design company

    Plenty

    JL DESIGN

    Julian Chen 陳安 (Further post on Lifestyle ID)

    VFX company

    WeFX (Further post on Culture ID)

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