HBO Asia 2010 Ident Magnet
The first concept plays on the fact that HBO is influential and powerful. Every move it makes has a sort of rippling effect in the industry and an impact with the audiences. Like a magnet, HBO has a force field of its own; the ability to affect objects in its vicinity. The concept allows an interesting visual display because of the movements of the iron fillings when they are affected. The logo will appear after an explosion of iron fillings.