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    HBO 2013 IDENT - FLUID STRUCTURE


    JL DESIGN has created a series of idents for HBO ASIA. The concept was to showcase the HBO logo like an installation art. The glass structure seen from different angles reveal the beauty of the glass tubes and the free flowing substances within; the fluid symbolizes the variety of content that is the essence of HBO.



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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    PROJECT MANAGER

    Angela Moo 巫安琪

    ART DIRECTOR

    Lance Wei 魏良恩

    DESIGNERS

    Hsiang Ju Hung 洪湘茹 / Utsuo Chen 陳映男

    VFX/DESIGN COMPANY

    KORB

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