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    GRACE HAN CRAFTSMANSHIP


    GRACE HAN, a new designer brand of handbag from Taiwan, just opened its London flagship store in February.   JL DESIGN turns GRACE HAN’s elegance, unique character and signature leather pleating into a visual language when producing its brand videos; telling its brand stories through the Logo animation, Inspiration and Craftsmanship videos.   In the Craftsmanship video, ballet dancing irons show the importance of steam ironing in pleat making. The animated irons accompanying the craftsman working on the leather showcases the fine workmanship of GRACE HAN handbags.   JL DESIGN created an elegance in design and motion that is fitting for the brand, a grace that belies the strength, bringing out an air of confidence of the new generation of women.-



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    CREDITS


    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Head of Project Management

    Chiaying Tsai 蔡佳穎

    Senior Project Manager

    Wing-yee Kwan 關穎儀

    Art Director

    Lance Wei 魏良恩

    Motion Designer

    Jim Hsu 許峻良,
    TMRRW

    Styleframe Artist

    Utsuo Chen 陳映男

    DOP

    Dantol 彭文星

    Line Producer

    Pan Huang 黃緯豪

    Music

    A-Len Yue 余佳倫(MUSDM)

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