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    HiHD 2008 Station Ident


    For the brand packaging of HiHD, we took charge in giving the product its characteristics, name, slogan and parameters as we were very fortunate to gain the confidence of the client. Since this is Taiwan's first HD channel, the client wanted the concept to be more abstract. We created a lifeless, chaotic SD world, and people wandering in this wilderness are searching for a new direction. From the chaos, everything has to keep changing and evolving. Some things have to be de-constructed and rebuilt in the attempt of a new world order. As all creation work towards this new world order, a new era is born. It is in this new era that a HD generation arrives.



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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    ART DIRECTION

    JL 羅申駿

    EXECUTIVE PRODUCER

    River Juan

    PRODUCER

    Kay Jan

    LEAD COMPOSITOR

    Chih Chung Tso

    COMPOSITOR

    Thunder Zheng / Carol Wu

    designer

    JL 羅申駿 / Thunder

    Lead 3D

    KZ

    3D ARTIST

    Sawoozer

    Music

    Punkan Yang

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