HiHD 2008 Station Ident
For the brand packaging of HiHD, we took charge in giving the product its characteristics, name, slogan and parameters as we were very fortunate to gain the confidence of the client. Since this is Taiwan's first HD channel, the client wanted the concept to be more abstract. We created a lifeless, chaotic SD world, and people wandering in this wilderness are searching for a new direction. From the chaos, everything has to keep changing and evolving. Some things have to be de-constructed and rebuilt in the attempt of a new world order. As all creation work towards this new world order, a new era is born. It is in this new era that a HD generation arrives.