Fox Classics Japan 2015 Channel Rebrand Ident - ACTION
FOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the '80s to '90s. The idea for the look is to hark back to the good times but giving it a modern twist. By using neon signs that recall Hollywood's golden age and presenting them in a new context, the design is modern with a hint of glamor. Channel Idents/ The themes for the idents are action, sci-fi and romantic comedy. For each ident, the neon signage is built like an installation encompassing elements that represent the different genre. The effect makes for a refreshing way of telling the story.