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    Fox Classics Japan 2015 Channel Rebrand Ident - ROMANCE


    FOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the '80s to '90s. The idea for the look is to hark back to the good times but giving it a modern twist. By using neon signs that recall Hollywood's golden age and presenting them in a new context, the design is modern with a hint of glamor. Channel Idents/ The themes for the idents are action, sci-fi and romantic comedy. For each ident, the neon signage is built like an installation encompassing elements that represent the different genre. The effect makes for a refreshing way of telling the story.






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    CREDITS


    Client

    FOX Classics Japan

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Senior Producer

    Chia Ying Tsai 蔡佳穎

    Art Director

    Lance Wei 魏良恩

    Designer

    Hsiang Ju Hung 洪湘茹

    Motion/Design Company

    TMRRW STUDIO

    Music

    Rockid Lee 李銘杰 ( MUSDM)

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