Episteme 2010 TVC Xray

Episteme is a Japanese comestic brand that is launching in China for the first time. The main idea is to position Episteme as being elegant, stylish and technically advanced; its moisturizing effect accelerated the blossoming of a flower that is beautifully transparent. Visually, it begins with a flower blossoming from a drop of the treatment lotion. The actual product emerging from the centre of the flower draws attention to the transparency of the petals as well as reinforces the glowing effect of the product itself.  The music with its oriental flavor further enhanced the image of the brand as being an elegant and stylish beauty of the east.