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    Episteme 2010 TVC Xray


    Episteme is a Japanese comestic brand that is launching in China for the first time. The main idea is to position Episteme as being elegant, stylish and technically advanced; its moisturizing effect accelerated the blossoming of a flower that is beautifully transparent. Visually, it begins with a flower blossoming from a drop of the treatment lotion. The actual product emerging from the centre of the flower draws attention to the transparency of the petals as well as reinforces the glowing effect of the product itself.  The music with its oriental flavor further enhanced the image of the brand as being an elegant and stylish beauty of the east.






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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    ART DIRECTOR

    JL 羅申駿

    Project Manager

    Shirley Yang

    Head of Production

    Chih Chung Tso

    Designer / Compositor

    Chih Chung Tso / Utsuo Chen / Showy Lin

    3D Artist

    Chih Chung Tso / Weiting Chen / Gilbert Chu / Zoe Tsai / Chan Chia Chang

    Music

    Rockid Lee

    VO

    雷光夏

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