CNEX Documentary Channel - Swinging Bulbs
CNEX is Taiwan's first local documentary channel. Focusing on current affairs and human stories, its diverse content caters to the knowledge seekers, those who are eager and curious. The concept for its branding is about celebrating the uniqueness of the individual. It is this individualistic behavior when observed in a group, a community or a society, that makes the seemingly ordinary, everyday life interesting.
The three channel idents feature installations showing how differences in individual behavior make for a mesmerizing performance. Bouncing balls, swinging bulbs and swinging mobiles all moving at their own timing, and energized by CNEX in red.