CNEX 2010 Film Intro
Our aim was to create an introduction for CNEX foundation that conveyed its mission to document pivotal changes of the Chinese people in the beginning of the 21st century. The concept we came up with demonstrated how CNEX captured those crucial moments and immortalized them in documentaries for generations to come. The intro began with the sun rising to reflect the passing of time. The camera pulled back to reveal a growing skyline of the city and movements of the Chinese people being filmed. This single long shot ended with the revelation of the logo to signify that CNEX was observing and documenting the changes, making every significant moment eternal.