Clé de Peau Beauté Ambassador Branding Film
JL DESIGN created a branding video for CPB China in promotion of the Radiance Trio. Leehom Wang, the multi-talented musician appointed as the brand ambassador, is tasked in the “awakening” of the women’s self awareness. The four women in the video, face different challenges in their lives; an office executive learns to take courage in making life’s decisions, a designer is strengthened in her belief of her own creativity, a gallery owner who believes in her eye for art and a senior management executive honing her management skills that align the heart with the mind. The women may be resilient but Leehom’s gentle reminders awaken the awareness that is in every woman; even if city life is hectic, they should pause to seek, to release, to examine the self, to learn to pamper oneself and enjoy one’s own company, regardless which stage of life they are at. This is something every woman deserves to know, and that is the brand spirit of CPB, a glow that comes from within, as radiance becomes you.