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    Clé de Peau Beauté Ambassador Branding Film


    JL DESIGN created a branding video for CPB China in promotion of the Radiance Trio. Leehom Wang, the multi-talented musician appointed as the brand ambassador, is tasked in the “awakening” of the women’s self awareness. The four women in the video, face different challenges in their lives; an office executive learns to take courage in making life’s decisions, a designer is strengthened in her belief of her own creativity, a gallery owner who believes in her eye for art and a senior management executive honing her management skills that align the heart with the mind. The women may be resilient but Leehom’s gentle reminders awaken the awareness that is in every woman; even if city life is hectic, they should pause to seek, to release, to examine the self, to learn to pamper oneself and enjoy one’s own company, regardless which stage of life they are at. This is something every woman deserves to know, and that is the brand spirit of CPB, a glow that comes from within, as radiance becomes you.






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    CREDITS


    Creative Agency

    JL DESIGN

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Head of Project

    Chia Ying Tsai 蔡佳穎

    Project Manager

    Ryan Lin 林志翰

    Art Director

    Ming Hsien Sha 沙明憲

    Post Production

    Red Society Films 紅色制作所

    Executive Producer

    Terrisa Chen 陳玉蓉

    Director

    Chen Hung-i 陳宏一

    Associate Director

    Verasolaris 林晏如

    Assistant Director

    Jason Wu吳弘舜

    DOP

    Yang Sheng Wei楊勝威

    Line Producer

    Yu-Chen Tseng曾宥焌

    Location Manager

    Kevin Shih石盛

    Assistants Production

    Mika Chiang江志昉

    Art Director

    Masa Liou劉正豐

    Assistant Art

    Leah Kuo郭本婷

    Wu Wei-Xiang吳惟祥

    Beny Chen陳禹智

    Stylist

    Pearl Kwok珍珠

    Assistant Stylist

    Marfi Lai賴慧玟

    Make Up Hair

    Pearl Kwok珍珠

    Assistant Make Up Hair

    Tian Wu吳昭儀

    Casting

    Dolphin Yu尤慧婷

    Assistant Casting

    Yeh Chien-Min葉茜旻

    Editor

    Lin Chen-Kuang 林晨光

    Music

    CICADA

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