Clé de Peau Beauté 15th Anniversary Showreel
In celebration of Clé de Peau Beauté, the premium product line of Shiseido, for entering the Chinese market for 15 years, JL DESIGN was invited to stage an appreciation ceremony at Rosewood Hotel, Beijing; the brand film was also premiered at the event. 126 guests witnessed the first brand film to be made and attended the first grand affair to be held in China by CPB. JL DESIGN created a micro-exhibition “Key becomes us” that conveys the brand’s unique quiet low-key characteristics. Using four huge screens as a long canvas, showing four teaser films in sequence along with a motion graphics display of four of its products, they tell of Clé de Peau Beauté stories of companionship in the city, of the family, in one’s memory, and kept in the heart, allowing the guests to understand the 15 glorious years of Clé de Peau Beauté in China more intimately. The 15th anniversary film captured the inner radiance and belief of two brand VIPs and one senior staff, at the same time, using the key logo to symbolize life’s turning points, that at every turn there is always one another for company.