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    Clé de Peau Beauté 15th Anniversary Showreel


    In celebration of Clé de Peau Beauté, the premium product line of Shiseido, for entering the Chinese market for 15 years, JL DESIGN was invited to stage an appreciation ceremony at Rosewood Hotel, Beijing; the brand film was also premiered at the event. 126 guests witnessed the first brand film to be made and attended the first grand affair to be held in China by CPB. JL DESIGN created a micro-exhibition “Key becomes us” that conveys the brand’s unique quiet low-key characteristics. Using four huge screens as a long canvas, showing four teaser films in sequence along with a motion graphics display of four of its products, they tell of Clé de Peau Beauté stories of companionship in the city, of the family, in one’s memory, and kept in the heart, allowing the guests to understand the 15 glorious years of Clé de Peau Beauté in China more intimately. The 15th anniversary film captured the inner radiance and belief of two brand VIPs and one senior staff, at the same time, using the key logo to symbolize life’s turning points, that at every turn there is always one another for company.  






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    CREDITS


    Client

    Clé de Peau Beauté

    Creative Agency

    JL DESIGN

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Senior Producer

    Chia Ying Tsai 蔡佳穎

    Project Manager

    Ryan Lin 林志翰,
    Emma Hsu 徐宜瑄

    Production Assistant

    Carol Chen陳品聿

    Art Director

    Lance Wei 魏良恩

    Lead Designer

    Hsiang Ju Hung 洪湘茹

    Designer

    林旂鋒Jarvis Lim

    Motion Designer

    Jim Hsu 許峻良,
    Julian Chen陳安,
    Children Chiu邱柏鈞,
    Daniel Chang張淳堯

    Reel Editor

    Ryan Lin 林志翰

    Event Production

    TWIST of parti pris

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