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    Clé de Peau Beauté 15th Anniversary – Branding Film


    The 15th anniversary brand film of Clé de Peau Beauté, through interviews with brand VIPs and a senior staff, shows how the brand key logo open “doors” in different aspects of life, and in the Chinese language, a play on the word “us”, to signify companionship. The key opens the door to the inner radiance and belief that of the three women and how their stories are interwoven because of the key. Companionship is an emotional exchange; an individual’s connection with another that deepens with time becoming emotionally reliant on one other. In the brand film, the main storyline revolved around the lives of two brand VIP and a senior employee. Whether it is the companionship between a parent and the child, a conversation with oneself, or the relationship between one and one’s work, the film reveals a deep conversation between the soul and beauty; depicting different stages of life using "door" - “Door to the city” as a symbol of the infinite possibilities within the city, “Door to the house” to represent cherished kinship, “Door of memory” shows the beautiful scenery hidden within oneself, and “Door to the heart” opens up to the inner workings of one’s soul. Every door not only shows the important moments at different life stages, but also that 1+1 means you+me equals “us”. The key that opens all doors, bringing us all together is the brand key logo, the one and only key of CPB.






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    CREDITS


    Client

    Clé de Peau Beauté

    Creative Agency

    JL DESIGN

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Senior Producer

    Chia Ying Tsai 蔡佳穎

    Project Manager

    Ryan Lin 林志翰,
    Emma Hsu 徐宜瑄

    Production Assistant

    Carol Chen陳品聿

    Art Director

    Lance Wei 魏良恩

    Lead Designer

    Hsiang Ju Hung 洪湘茹

    Designer

    林旂鋒Jarvis Lim

    Production

    Film Power Shanghai

    Director

    陳宏斌

    Assistant Director

    詹凱

    DOP

    夏邵虞

    Cameraman

    陳柏任 / 詹凱

    Producer

    顧寧

    Stylist

    Dora

    Editor

    省芸

    Music

    A-len Yue 余佳倫(MUSDM.com)

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