Clé de Peau Beauté 15th Anniversary – Branding Film
The 15th anniversary brand film of Clé de Peau Beauté, through interviews with brand VIPs and a senior staff, shows how the brand key logo open “doors” in different aspects of life, and in the Chinese language, a play on the word “us”, to signify companionship. The key opens the door to the inner radiance and belief that of the three women and how their stories are interwoven because of the key. Companionship is an emotional exchange; an individual’s connection with another that deepens with time becoming emotionally reliant on one other. In the brand film, the main storyline revolved around the lives of two brand VIP and a senior employee. Whether it is the companionship between a parent and the child, a conversation with oneself, or the relationship between one and one’s work, the film reveals a deep conversation between the soul and beauty; depicting different stages of life using "door" - “Door to the city” as a symbol of the infinite possibilities within the city, “Door to the house” to represent cherished kinship, “Door of memory” shows the beautiful scenery hidden within oneself, and “Door to the heart” opens up to the inner workings of one’s soul. Every door not only shows the important moments at different life stages, but also that 1+1 means you+me equals “us”. The key that opens all doors, bringing us all together is the brand key logo, the one and only key of CPB.