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    Città Bella Logo Rebrand


    "Bella is _________."   Dare to be yourself, Dare to believe. Bella encourages you to be yourself, to decide on who you want to be, to believe in being true because you are the perfect answer to everything. JL DESIGN in the logo redesign of Taiwan’s first female magazine, Città Bella, seeks a breakthrough for Taiwan’s oldest fashion magazine by adding a twist to its classical style. The new logo uses Futura, a font that looks futuristic, with details in its cornering and gentleness in its curves. The new design brings with it a cleaner, sharper look that never tires.   Città Bella is a female magazine that represents diversity, maturity and confidence. For those daring in the pursuit of one’s dream, not one to look for approval. Celebrating the inner beauty of the modern women and the courage to believe in oneself.






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    CREDITS


    Client

    Città Bella Taiwan

    Design Agency

    JL DESIGN

    Creative Director

    羅申駿JL

    Executive Producer

    巫安琪 Angela Moo

    Head of Project

    蔡佳穎 Chia Ying Tsai

    Project Manager

    林志翰 Ryan Lin

    Project Coordinator

    王日暄 Sandy Wang

    Art Director

    魏良恩 Lance Wei

    Graphic Designer

    陳施澄 Kelsie Chan

    Graphic Designer

    陳乙萱 Yi-Shuan Chen

    Graphic Designer

    蔡曉正 Jade Chang

    Graphic Designer

    蔡瑋廷 Abby Tasi

    Motion Designer

    許峻良 Jim Chun-Liang Hsu

    Motion Designer

    葉庭妤 Orange Mugi

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