Città Bella Logo Rebrand
"Bella is _________." Dare to be yourself, Dare to believe. Bella encourages you to be yourself, to decide on who you want to be, to believe in being true because you are the perfect answer to everything. JL DESIGN in the logo redesign of Taiwan’s first female magazine, Città Bella, seeks a breakthrough for Taiwan’s oldest fashion magazine by adding a twist to its classical style. The new logo uses Futura, a font that looks futuristic, with details in its cornering and gentleness in its curves. The new design brings with it a cleaner, sharper look that never tires. Città Bella is a female magazine that represents diversity, maturity and confidence. For those daring in the pursuit of one’s dream, not one to look for approval. Celebrating the inner beauty of the modern women and the courage to believe in oneself.