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    CDI 2008 Mercedes Benz Ogilvy


    If the World is a canvas and diesel fuel is paint; What is a single drop of ?paint able to create? The creative for this spot is derived from the client's tag line "Use even a drop of diesel to it's fullest potential." It's about impact and change; And changing for the well-being. A journey begins with each drop of diesel fuel. With it, we travel through infinite roads of renewal. The World, renewed; Countlessly and ever again.






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    CREDITS


    CLIENT AGENCY

    Ogilvy & Mather Advertising Taipei

    CREATIVE DIRECTOR

    Giant Kung

    art director

    Lim Boon Seng

    Producer

    Abby Ku

    account

    Jack Chao

    design agency

    JL DESIGN

    creative director

    JL 羅申駿

    art direction

    JL 羅申駿

    producer

    Kay Jan

    Head of Production

    Chih CHung Tso

    Design / Animator

    Carol Wu / Utsuo Chen 陳映男/ Thunder Zheng / Hank

    3D Artist

    Chih Chung Tso / Weiting Chen / Ming Yuan Chuan

    music

    Chien Chi Chen

    sound

    Waa

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