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    CCTV9 2013 Ident - Martial Arts


    2013 CCTV9 Image Spot & ID (Moment in Time) The channel image for CCTV9 in 2013 is to be perceived as being relevant and relatable. ‘Moment in time’ is the concept that JL DESIGN came up with, focusing on experiences that are intimate and personal, and looking at events from time’s perspective. The stories in the 4 idents are seen to be unfolding in an exhibition space or museum, creating moving sculptures from time trails. The stories of the different characters are further explored in the image spot to show the documentation of self (martial arts expert), parent-child bonding (father and daughter), partnership (dancers) and romantic relationship (couple).



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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    PROJECT MANAGER

    Jennifer Lin 林佳蓉

    ART DIRECTOR

    Lance Wei 魏良恩

    DESIGNERS

    Hsiang Ju Hung 洪湘茹,
    Utsuo Chen 陳映男

    LINE PRODUCER

    Pan Huang 黃緯豪

    dop

    Li Ming Hsien 李明憲

    gaffer

    Tseng Hung Ming曾泓銘

    VFX/DESIGN COMPANY

    KORB

    PRODUCER

    Lina Paskeviciute

    ANIMATION DIRECTOR

    Rimantas Lukavicius

    TECHNICAL DIRECTOR

    Giedrius Paulauskas

    CASTING

    Emily蓓華

    STYLIST

    Lin Ling 林翎

    MUSIC

    Rockid Lee (MUSDM)

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