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    CCTV 2011 Image - Love


    A handwritten love letter to a mail sent electronically to the start of a new life when a couple decides to tie the knot; and we see a Chinese mother giving her blessings by helping her daughter put on a heirloom, the act itself signifying tradition that is being passed down from one generation to the next, to old photographs of an elderly couple who still hold hands; these are all evidence of life’s tender moments, meant to be captured and passed on to the next generation. Memories to be treasured forever.



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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    PROJECT MANAGER

    Jennifer Lin 林佳蓉

    COPYWRITERS

    JL 羅申駿 / Angela Moo 巫安琪 / Chan Chia / Jennifer Lin 林佳蓉

    PRODUCER

    JL 羅申駿 / Angela Moo 巫安琪 / Chan Chia / Jennifer Lin 林佳蓉

    ASSISTANT PRODUCER

    Kong Feng

    CINEMATOGRAPHER

    AJ Lin

    1ST CAMERA ASSIST

    Jin-Hu Jian

    ART DIRECTOR

    Chih-Hsiang Chen

    PRODUCTION DESIGNER

    Chin-Yuan Kao

    CASTING

    Benjamin Ko

    HAIR

    Nikki Tsao

    HAIR ASSISTANT

    Abby Tsai

    MAKE-UP

    Angela Chen

    MAKE-UP ASSISTANT

    Yan-Zhen Zhu

    STYLIST

    Chia-Hui Wang

    Assistant Stylist

    Emily Peng / Chiao Ling Wu

    STORYBOARD ARTISTS

    Lance Wei 魏良恩 / Alejandra Lan

    3D ARTISTS

    Chan Chia / Zoe Tsai / Waiting Chen

    2D DESIGNER

    Lance Wei 魏良恩 / Alejandra Lan

    COMPOSITOR

    Showy Lin / Rex Hon

    EDITOR

    Angela Moo 巫安琪

    COLOR GRADING

    Pudding / I-View

    MUSIC COMPOSER

    Rockid Lee (MUSDM)

    SOUND EFFECTS

    Peter Pan (MUSDM)

    VOICE-OVER

    Maher Gilmour

    GRAFFER

    Jin-Hai Peng

    GRIP

    Meng-Ting Lin

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