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    CCTV 2011 Ident - Culture


    Truth has many faces. There are many sides to a story or an event. A documentation of an event should be faithful to the facts and examine all facets of the story; giving it its rightful historical and cultural significance. This insight into a historical or cultural event helps us to understand how the future can be affected by the past. How any people, culture or civilization is where it is today.   Just as a documentary present the different angles of an event, a kaleidoscopic effect reflects the many sides of a subject. Traveling through space and time, we witness a documentation of the different eras and see the story of civilization unfold before us.



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    CREDITS


    DESIGN AGENCY

    JL DESIGN

    CREATIVE DIRECTOR

    JL 羅申駿

    EXECUTIVE PRODUCER

    Angela Moo 巫安琪

    PROJECT MANAGER

    Jennifer Lin 林佳蓉

    ART DIRECTOR

    JL 羅申駿 / Lance Wei 魏良恩

    STORYBOARD ARTISTS

    Lance Wei 魏良恩 / Alejandra Lan

    CG Lead

    Pota Tseng

    3D Artist

    Pota Tseng / Chan Chia Chang / Sam Chen

    Designer

    Alejandra Lan / Showy Lin

    Compositor

    Showy Lin / Rex Hon

    Original Music

    Rockid Lee (MUSDM.com)

    Sound Effects

    Peter Pan (MUSDM.com)

    Producer

    Wei Hao Huang

    Assistant Producer

    Kang Hwa Feng

    Casting

    Sammily Wang

    Stylist

    Andrew Chen

    Make-Up

    Hanya Han

    Hair Stylist

    Nick / Ken (Hair Culture)

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