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    CET 2014 Showreel


    As one of the curators for the 2015 Creative Expo Taiwan preview exhibition, our theme "Characteristics of Taiwan" was to showcase quality product in a spatial display that is peculiar to the culture and a vision of the quality lifestyle of contemporary Chinese. In the center of the exhibition, a 3-part video produced by JL DESIGN entitled "Digital River" was projected continuously onto a floor that was 24 meters in length. The concept of the video was to present our culture through graphic patterns that were a study of the artistic principle of positive and negative spaces used in Chinese calligraphy. Each part revealed patterns that were relevant to an industry and they were technology, crafts and fashion. The weaving of black and white lines, dots and perspectives produced patterns of a culture and a way of living that will never cease.



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    CREDITS


    Creative Agency

    JL DESIGN

    Creative Director

    JL 羅申駿

    Executive Producer

    Angela Moo 巫安琪

    Production Coordinator

    Astrid Gao 高子琪 、Ryan Lin 林志翰

    Art Director

    Lance Wei 魏良恩

    Designers

    HsiangJu Huang 洪湘茹、Orange Chen 陳郁文、Jarvis Lim 林旂鋒 Motion Designers: Jim Hsu許峻良,
    Julian Chen陳安

    Cameraman

    Peng Wen Hsing彭文星,
    Fan Shuan Chien 簡凡軒,
    章弘毅 ,
    莊騰傑

    Edit

    Fan Shuan Chien 簡凡軒

    Music

    Rockid Lee李銘杰 (MUSDM)

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