2017 Minute Maid TVC
Minute Maid 2017 TV commercial is a 25 seconds CG film introducing a new product - 100% all natural orange juice. Differing from the competition that uses food coloring, the new product emphasizes on oranges that are “freshly selected” and juice that is “squeezed from whole oranges”. Every orange has to have 200 days of sunlight, the whole orange is then freshly squeezed to make the drink 100% fruit juice. Every sip is a taste of pureness, of freshly squeezed goodness. The CG effects shows how the oranges grow to be fully ripe and focuses on the visual of a whole orange being squeezed and bursting with juice.