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    CCTV9 2015 Image


    In 2011, we journeyed through time; in 2013, we captured moments in time, and in 2015, we continue to explore how behind the moment when a dream is fulfilled are the long hours of sweat and tears. It is a display of determination, of grit and fortitude in the pursuit of an ideal or a dream. When we see a ballet dancer’s focus on her routine, a young band’s fervent practices, a stunt biker’s skilful maneuvering and school children learning the discipline of Chinese calligraphy, we see different groups of people in pursuit of a perfection, an ideal, a dream. From their journey, determination and grit are revealed; this is reinforced with a narration by a woman and a girl showing how dreams are a lifetime’s pursuit. The journey of the different groups signify how CCTV9 present different angles of the same story without prejudice or bias.






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    CREDITS


    Client

    CCTV9

    Creative Agency

    Creative Agency: JL DESIGN

    Creative Director

    JL 羅申駿

    Executive producer

    Angela Moo 巫安琪

    Project Manager

    Jennifer Lin 林佳蓉

    Art Director

    Lance Wei 魏良恩

    Designers

    Utsuo Chen 陳映男/ Children Chiu 邱柏鈞

    Director

    Hong Bin Chen 陳宏斌

    Assistant Director

    Kay Jan 詹凱

    Executive Producer

    Chi Fu Tseng 曾啓福

    DOP

    Shao Yu Hsia 夏邵虞

    Cameraman

    Po Jen Chen 陳柏任/ Kay Jan 詹凱

    Art Director

    Po Jen Chen 陳柏任

    Production Designer

    Ben Ting Guo 郭本婷/ Yi Ren Jhuang 莊伊仁

    Line Producer

    Joe Chou 周信池

    Editor

    Hong Bin Chen 陳宏斌/ Chun Sin 淳馨(iview)

    Casting

    Emily 蓓華

    Stylist

    Ling Lin 林翎

    Music

    Rockid Lee李銘杰 (MUSDM)

    RELATED WORKS




    In 2011, we journeyed through time; in 2013, we captured moments in time, and in 2015, we continue to explore how behind the moment when a dream is fulfilled are the long hours of sweat and tears. It is a display of determination, of grit and fortitude in the pursuit of an ideal or a dream. When we see a ballet dancer’s focus on her routine, a young band’s fervent practices, a stunt biker’s skilful maneuvering and school children learning the discipline of Chinese calligraphy, we see different groups of people in pursuit of a perfection, an ideal, a dream. From their journey, determination and grit are revealed; this is reinforced with a narration by a woman and a girl showing how dreams are a lifetime’s pursuit. The journey of the different groups signify how CCTV9 present different angles of the same story without prejudice or bias."/>










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