Golden Pin Design Award 2014 Teaser
The concept for the visual identity and show package is about going back to where it all began. "點" (the Chinese word for Pin) meaning dot or a point, not only illustrates a design element but also translates to starting point of the ideas. The new Golden Pin Design Award logo was created in collaboration with renowned Taiwanese calligrapher, Tong Yang-Tze. The calligraphy strokes reinterpreted in a modern graphic design style produced a refreshingly new visual for the Chinese logo design. The opening video for the award ceremony seek to showcase different types of design work and their respective working environments. Creative ideas are imagined and animated as golden pins popping up in the different work spaces, to remind us that creativity are constant and timeless.